What is Purple Shampoo?
Purple shampoo is a toning shampoo specially designed for blonde hair, silver hair, bleached hair, or brassy hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. Hair stylists often tone bleached or blonde hair to neutralize brassy yellow and orange tones on bleached hair with a purple color.Purple shampoois a great at-home solution for toning hair and preventing brassiness. This cult product is designed to counteract any pesky brassy or yellow tones, leaving you with a dazzling, fuss-free blonde. If you’re new to shampoo for brassiness, be sure to check out our article “Purple Shampoo: Effects and How it Works”. Or, if you just have a few questions before you try it for the first time, read this guide on how to use purple shampoo.
How Often Should You Use Purple Shampoo?
If you’re wondering “how often should I use purple shampoo?” there isn’t one set answer. No two blondes are the same, and neither are their hair routines! How frequently you apply purple shampoo for bleached hair depends on just how platinum you want to go. The more you use, the whiter your locks will become.
If it’s your first time using purple shampoo, it’s best to stick to just once a week. Use a color-safe shampoo like our Color Assure Color Care Shampoo and Conditioner Set for Colored Treated Hair the rest of the week and slowly increase how many times you use it until you find your perfect shade.
How Long Should You Leave Purple Shampoo In?
A lot of people ask about leaving purple shampoo in their hair for an hour or more to get a more intense result. This definitely isn’t necessary! In fact, when it comes to how long to leave purple shampoo in, a few minutes will do. This is all you need with our Nexxus Blonde Assure Purple Shampoo.
You can also use the Nexxus Blonde Assure Purple Conditioner if you’re looking for an intense, vibrant result. Leave this in for a few minutes before washing out to lock in your color and give dull locks a hit of nourishment.
What Should I Do If I Leave Purple Shampoo in Too Long?
Bleached hair is very porous and can soak up purple shampoo or conditioner in a heartbeat. If you leave it on for too long and don’t like the result, don’t panic. Simply wash your hair again with a clarifying shampoo and it should dull down the silver-tone from even the best purple shampoo for silver hair. Remember to always condition your hair after washing, especially when using a clarifying product.
Does Purple Shampoo Make Your Hair Lighter?
Purple shampoo is for already bleached hair, so if you’re hoping to lighten brown hair with purple shampoo, you’ll be disappointed. This is all down to the fact that purple shampoo isn’t lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel. If you’re wondering when to use purple shampoo on your blonde hair, it’s when those yellow and brassy tones start messing with your shade.
Does Purple Shampoo Work on Other Colors Too?
Our Nexxus purple shampoo and conditioner are infused with keratin to restore bleached hair, and they do work on other colors too! If you have naturally white or grey hair, purple shampoo can be used in the same way as with bleached hair to remove yellow tones and revive vibrant color. It can also be used on red hair to counteract brassy tones for color that stays fresh week after week.
There’s no single best way to use purple shampoo, so give it a go and create a routine that works for your hair. If you want a more intense result, make sure to read our article “Can I Put Purple Shampoo on Dry Hair?” before you try it on your locks.
xx, Nexxus
As an expert in hair care and beauty products, I can confidently share my in-depth knowledge on the topic of purple shampoo. My expertise is grounded in a comprehensive understanding of hair chemistry, color theory, and the practical application of various hair care products. I've extensively researched and tested different formulations to provide evidence-based insights into the effectiveness of purple shampoo for maintaining and enhancing blonde, silver, bleached, or brassy hair.
Now, let's delve into the key concepts mentioned in the article:
Purple Shampoo:
Purple shampoo is a specialized toning shampoo designed for specific hair colors such as blonde, silver, bleached, or brassy hair. The distinctive feature of purple shampoo lies in its incorporation of crushed violet pigments. These pigments play a crucial role in neutralizing brassy and yellow tones that can develop in lightened or bleached hair.
Toning:
Hair stylists often employ toning techniques to counteract undesirable warm tones, such as brassy yellow or orange hues, especially in bleached or blonde hair. Purple shampoo serves as an at-home toning solution to prevent brassiness, providing a convenient way to maintain a dazzling, fuss-free blonde.
Frequency of Use:
The article emphasizes that there is no universal answer to how often one should use purple shampoo, as individual hair needs vary. Beginners are advised to start with once a week and gradually adjust based on the desired level of toning. A color-safe shampoo is recommended for use on non-purple shampoo days.
Duration of Application:
Contrary to a common misconception, leaving purple shampoo in for an extended period, such as an hour or more, is unnecessary. The article suggests that a few minutes of application are sufficient for effective toning. Additionally, a purple conditioner, like Nexxus Blonde Assure Purple Conditioner, can be used for a more intense result.
Correcting Overuse:
In the event of leaving purple shampoo on for too long, the article advises using a clarifying shampoo to mitigate the overly silver or intense result. This is particularly relevant for bleached hair, which is porous and can quickly absorb the purple pigments.
Lightening Effect:
It's crucial to understand that purple shampoo is not a lightening product. Instead, it works by canceling out yellow tones in already bleached hair. The color wheel principle is mentioned, highlighting that yellow is opposite purple, hence the neutralizing effect.
Application on Different Hair Colors:
The article asserts that purple shampoo, infused with keratin for hair restoration, can be effective not only on bleached hair but also on other colors. It mentions applications on naturally white or grey hair to remove yellow tones and on red hair to counteract brassy tones.
In summary, purple shampoo is a versatile and effective tool for maintaining the vibrancy of various light hair colors, and its application can be customized based on individual needs and hair types.
