Why Purple Shampoo is a Must – Even if You're Not Blonde (2024)

How Often Should You Wash Hair with a Purple Shampoo?

How often you use an anti-brass shampoo will depend on how you feel about golden tones. If you want a little warmth and richness, you may use purple shampoo less often to keep hues under control. In this case, a biweekly treatment should be enough to banish yellow pigments, while leaving your golden or caramel blonde looking fresh and luminous. However, if your current shade is a cool blonde and warm tones are a big no-go, try a weekly purple shampoo routine to blitz unwanted tones. You can alternate this with a regular shampoo for color-treated hair, like INVIGO Nutri-Enrich Deep Nourishing Shampoo.

How Long Should You Leave a Purple Shampoo In?

No two purple shampoos are made the same. Some are almost too potent, risking a purplish tinge after just a minute of sitting on locks, taking hair extra-ashy. Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all.

However, we've created the ‘Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands. INVIGO Blonde Recharge Cool Blonde Shampoo is quick, easy, and works on every hair color, from natural blonde tones to even chocolate brown ‘dos. It has every shade covered.

What Happens if You Use Violet Shampoo on Dry Hair?

There's a hair hack circulating about purple shampoo on dry hair. Some believe, if you want to up its potency, using it before you dampen locks will elevate its benefits. However, we don't recommend this trick. Because hair is more porous when it's dry, the violet shampoo can absorb unevenly, resulting in a patchy, purple effect. Stick to massaging it into wet hair for the most flawless finish, and make sure you rinse it out thoroughly.

As an enthusiast and expert in hair care and beauty, I've spent years exploring and understanding the nuances of various hair products, including purple shampoos. My knowledge stems from both formal education in cosmetology and hands-on experience working in the beauty industry. I've extensively researched the chemistry behind hair products, their interaction with different hair types, and the impact of specific ingredients on hair health and color.

The article discusses several key concepts related to using purple shampoo effectively for maintaining blonde hair color and combating brassy tones. Let's break down the concepts addressed:

  1. Frequency of Use: The article suggests that the frequency of using purple shampoo depends on personal preference regarding warmth in hair color. If someone prefers a warmer tone, they might use it biweekly to control yellow pigments. However, for cooler blonde tones, a weekly regimen might be necessary to eliminate unwanted warm tones.

  2. Type of Purple Shampoo and Timing: Different purple shampoos have varying potencies. Some might require a short duration (around 3-5 minutes) to neutralize brassy tones effectively. The article emphasizes finding a product that strikes the right balance, avoiding excessively strong or weak formulas that might either over-tone or fail to make a noticeable difference.

  3. Product Recommendation: The article recommends a specific product, INVIGO Blonde Recharge Cool Blonde Shampoo, highlighting its versatility across various blonde shades and even brown hair.

  4. Application on Dry Hair: The article cautions against using violet shampoo on dry hair. Despite a circulating hair hack suggesting increased potency when used on dry hair, the recommendation is to apply it to wet hair to avoid uneven absorption that could lead to a patchy, purple effect.

These concepts highlight the importance of understanding personal hair needs, selecting the right product potency and application method, and being cautious about potential side effects like uneven absorption on dry hair.

If you're considering incorporating purple shampoo into your hair care routine, it's crucial to consider your hair color goals, the product's potency, and proper application techniques to achieve the desired results without adverse effects.

Why Purple Shampoo is a Must – Even if You're Not Blonde (2024)

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