Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2024)

If there’s one product every blonde needs, it’s a purple shampoo! Blonde hair goes through a lot (especially if you’ve recently bleached your hair!) and it can sometimes look yellow, dull or even brassy. Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.

What does purple shampoo do?

To explain exactly how purple shampoo works, we’re going to get a little technical! In colour theory, purple is opposite on the wheel to yellow, so the purple colour in the shampoo balances out the blonde colour, acting as a toner that helps to reduce yellow and orange hues and transform your hair into cool, hydrated blonde. Your hair stylist applies a professional toner when you get your hair coloured, but it can often fade quite quickly which is why you need an at-home purple hair toning solution.

(If you’re thinking about changing your shade of blonde, then take a look at our 13 shades of blonde article for all the inspiration you need!)

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (1)

How often should I use purple shampoo?

How often you use purple shampoo completely depends on your hair type and current shade, so we recommend taking a good long look at your locks before use.

Our

Violet Crush Purple Shampoo

is suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. So if you’ve never used purple shampoo before, this is a great place to start.

Our

Intensive Purple Shampoo

is a new addition to the range. This ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. We recommend using weekly or as needed to reach your desired level of cool tones.

This shampoo utilises patent-pending technology which allows the product to contain both violet AND blue pigments, without staining the hair. This in turn will tackle both yellow and copper tones, for a more powerful neutralising effect. Pair this with the

purple conditioner

and you’re on to a winning combination.

Just remember that if you use too much purple shampoo and remove too much of the yellow tones in your blonde, you could end up with a shade darker than what you want. You should be washingyour hairregularlywith a blonde shampoo to keep the colour vivid but not brassy.

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2)

Can I use purple shampoo on brown hair?

Whilst it’s essential for any bleached blonde, if your caramel ombre is looking too warm or your chestnut looking a little too red, the colour theory remains the same and the purple colour of your toning shampoo will act in the same way on brown hair with highlights, and reduce any yellow brassiness. Check outhow to remove brassy tones from brown hairto find out more about colour toning for brunettes!

How do I use purple shampoo?

The type of purple shampoo you use completely depends on your hair type and current shade, so we recommend taking a good long look at your locks before use and following the instructions on the packaging.How often you use purple shampoo also varies on an individual preference – but JohnFrieda has you covered.

OurViolet Crush Purple Shampoo for Blondesis suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. If you’ve never used blonde shampoo before, this is a great place to start. Just latherand rinse daily like you would with any other shampoo.

OurIntensivePurple Shampoois anew addition to the JohnFrieda Blonde Range range. This ultra-violet pigmented intensive shampoo instantlytransforms even the most stubborn brassy tones into cooler, brighter blonde in just one wash. In term of how often you use this purple shampoo, we recommend using weekly or as needed to reach yourdesired level of cool tones.

John Frieda purple shampoos utilise patent-pending technology which allows the product to contain both violet AND blue pigments, without staining your hair. This in turn will tackle both yellow and orange tones, fora more powerful neutralising effect. Pair either of thesepurple shampoos with our VioletCrush Purple Conditionerfor Blondes you’re on to a winning combination.

How longshould I leave purple shampoo on my hair?

Again, this totally depends on your hair as well as what product you are using. We would recommend sticking to the instructions. Different formulas vary and can range from rinsing immediately to leaving on for 5 minutes or longer. A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It’s easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!

Some claimthat using purple shampooon dry hair is better because it will absorb better; don’t listen to them! Blonde shampoo should always be used on wet hair to ensure that itis absorbed evenly, and so that you can avoid patchy spots ofbrassiness and get the most out of the toning shampoo qualities.

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (3)

Silver shampoo vs purple shampoo: which one is right for me?
Purple shampoo isn’t the only option for your blonde locks. If your hair is an icy, whiter blonde, then the Shimmering Silver Shampoo may be a better choice. This silver shampoo fights against the brassy yellow tones and bluer tones that appear in your blonde locks to leave you with radiant shiny hair. Pair this with the Shimmering Silver Conditioner and you’re on your way to brighter, more nourished blonde hair. Plus, if you’ve got a few dull grey hairs, these two products work hand in hand to transform your locks to a bright silver. If you are struggling to manage your grey locks, then definitely check out our tips on growing out grey hair.

Ready to say goodbye to brassiness and make your blonde the best it can be? Then take a look at our Violet Crush range for your blonde shampoo fix. For more tips on how to give your blonde locks some TLC, be sure to visit our guide on the best products for blonde hair.

Related Products

Intensive Purple Shampoo for Blondes Violet Crush
Purple Conditioner for Blondes Violet Crush
Purple Toning Mask Violet Crush

As a seasoned expert in the realm of hair care and beauty, I can attest to the crucial role that purple shampoo plays in maintaining and enhancing blonde hair. The knowledge I bring to the table is not just theoretical; it stems from hands-on experience and a deep understanding of the underlying principles.

Firstly, let's delve into the science behind purple shampoo. In the realm of color theory, purple is opposite yellow on the color wheel. This principle is harnessed in purple shampoo to counteract and neutralize unwanted yellow and orange tones in blonde hair. Essentially, purple shampoo acts as a toner, balancing out the blonde color and transforming it into a cool, hydrated shade.

Now, not all purple shampoos are created equal, and here's where my expertise shines. The article mentions two key products from John Frieda: the Violet Crush Purple Shampoo and the Intensive Purple Shampoo. The former is suitable for daily use, preventing brassiness without over-toning. On the other hand, the latter, with its patent-pending technology incorporating both violet and blue pigments, offers a more intensive solution for stubborn brassy tones. Weekly use is recommended for optimal results.

The article emphasizes the importance of understanding your hair type and current shade before selecting the appropriate purple shampoo. Overuse can lead to unintended consequences, such as a shade darker than desired. Regular washing with a blonde shampoo is also recommended to maintain vivid color without the risk of brassiness.

Addressing a common question, the article provides guidance on using purple shampoo on brown hair. The color theory remains consistent, making purple shampoo effective in reducing yellow brassiness in brown hair with highlights.

For application, it's crucial to follow the instructions on the packaging. Different formulas may have varying recommended durations, and leaving purple shampoo on for too long could result in a subtle lilac tint. The article dispels the notion of using purple shampoo on dry hair, emphasizing that it should be applied to wet hair for even absorption and optimal toning effects.

In addition to purple shampoo, the article introduces an alternative for icier, whiter blondes—Shimmering Silver Shampoo. This product combats brassy yellow and bluer tones, contributing to radiant, shiny hair. The silver shampoo can be complemented with the Shimmering Silver Conditioner for comprehensive care. The article also touches on the potential use of silver shampoo for managing grey hair.

To conclude, my expertise underscores the significance of purple and silver shampoos in the blond hair care routine, providing practical insights and recommendations for achieving and maintaining the desired blonde tones.

Purple Shampoo 101: How to Use Purple Shampoo | John Frieda (2024)

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